Lead Qualification
How Scoring Works
The AI analyzes multiple signals:
Engagement Signals (High Score):
- ✅ Asks specific, detailed questions
- ✅ Explores multiple features
- ✅ Spends significant time in demo
- ✅ Asks about pricing, integrations, or implementation
- ✅ Shows understanding of product value
Disengagement Signals (Low Score):
- ❌ Generic questions only
- ❌ Leaves quickly
- ❌ Doesn't interact with product
- ❌ Asks off-topic questions
Understanding Lead Tiers
🔥 Hot Leads (80-100)
What it means: Highly qualified prospect
Typical behavior: Asks about pricing, timelines, technical specs
Action: Prioritize immediate follow-up
Example: "How does SSO integration work? What's your enterprise pricing?"
🌡️ Warm Leads (60-79)
What it means: Interested but needs nurturing
Typical behavior: Exploring features, learning about benefits
Action: Send follow-up email with resources
Example: "What features do you offer? How is this different from X?"
❄️ Cold Leads (0-59)
What it means: Low qualification or early exploration
Typical behavior: Brief visit, generic questions
Action: Add to nurture campaign
Example: Quick visit with 1-2 basic questions
Using Live Qualification
Real-time updates:
- Open Analytics → Active Sessions
- See live qualification scores
- Watch scores update as prospects engage
- Jump in personally for hot leads (optional)
Pro Tip: Set up notifications for hot leads so your team can follow up immediately!